Blinds & Shutters - Issue 2-2023

MARKETING
Preparations are being
intensified
"In order to gain an even better
understanding of our different markets with
their individual needs, we staged various
workshops with exhibitors last year. During
these workshops we obtained interesting
insights into the individual industries and
now also want to include these findings in
R+T 2024," said Philipp Götz, Manager
Exhibitions and Events at Messe Stuttgart.
In addition to the R+T Team's plans and
preparations, the large number of exhibitors
are also preparing their participation in the
trade fair in February 2024. "We recently
started to specifically plan R+T 2024
together with our international colleagues
and certainly have many attractive product
innovations in the pipeline," said Joachim
Wallenstein, Marketing Manager at Somfy
Deutschland.
Communication Manager Joana Cedó
from LLAZA World also confirmed: "Our
plans are in full swing since we want to have
everything ready for R+T 2024 and surprise
the market." Fabian Cichon, Managing
Director of Dickson Constant Deutschland,
said the following: "Our concept for R+T
2024 has been formulated and we will
present our new collection along with our
trend study and some new developments in
the area of screens." Hunter Douglas has
also now started to plan its presence at
R+T 2024. "I can actually reveal that we are
enhancing the prototypes of our new
developments, which we showed at our
documenta exhibition in Kassel, at the
recommendation of our customers in order
to then present them at R+T 2024. One
important innovation will be PowerView 3.0,
our smart home offering for sun shading
products," previewed Friedrich W. Petrat.
Hall concept has not
been changed
"The thematic hall layout at the last
edition of R+T was extremely impressive
and went down very well with our visitors.
We therefore want to retain and build on
this concept for R+T 2024," said Melanie
Brenner. The hall concept for R+T 2024 will
look like the following: the sun shading
systems industry will exhibit as usual in the
L-Bank Forum (Hall 1), the Ceratizit Halle
(Hall 3), the MAHLE Halle (Hall 4), Hall 5,
the Oskar-Lapp-Halle (Hall 6) and Halls 7
and 9. The structure of the Stuttgart Trade
Fair Centre also means that the area for
sun shading systems can be centralised and
enhanced. The importance of the Oskar
Lapp Halle (Hall 6) for the outdoor area
with products aimed primarily at the target
groups of restaurants and hotels is also
increasing. In 2024 the area of doors and
gates will again be presented in the Alfred
Kärcher Halle (Hall 8) and the Paul Horn
Halle (Hall 10).
Growing anticipation for
R+T
Christian Junkers, Managing Director of
Junkers & Müllers: "Personal discussions with
our international customers are certainly
the aspect what we are looking forward to
the most. We are also naturally very excited
to present our innovations during face-toface
meetings on our exhibition stand."
David Leon Chantres, Export Manager at
Expalum: "Expalum is really looking forward
to R+T 2024 in Stuttgart since we have not
been able to meet our customers and
friends there for six long years. Expalum has
added a complete range of pergolas, zips
and awnings to its portfolio for the first time
and will present them at R+T 2024."
Elisabeth Eiböck, Head of Market
Communication at Sattler SUN-TEX: "We
are really longing for R+T 2024 which we
had to miss for far too long. We are looking
forward to finally meeting our partners
again on the Sattler stand in order to jointly
discuss developments in the industry and
naturally present the wide range of qualities
and designs with great emphasis on
sustainability."
Frank Luckner, Head of Marketing/PR at
erfal: "In our opinion, R+T is both a major
driving force for innovative product market
when the event comes closer."
28 Blinds & Shutters • ISSUE TWO 2023