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Black Country Chamber membership magazine. Business news, advice, events, training.

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IN PROFILE: DAVE ROBERTS, MD, WOLVERHAMPTON RACECOURSE<br />

the world. The company’s finances are<br />

balanced between income from the tracks<br />

and from the overseas rights, so during the<br />

pandemic, as long as we could get racing,<br />

albeit without crowds, quickly, we were<br />

going to be okay.”<br />

As it turns out, horse racing was one of<br />

the first two sporting events to get the<br />

go-ahead from the Government when<br />

Covid restrictions began to lift. “It was<br />

horse racing and snooker,” he recalls.<br />

“I missed the crowds being part of the<br />

experience, but running the course during<br />

the pandemic wasn’t all bad. It brought the<br />

horse racing community together. On race<br />

days there would be just the course staff and<br />

the jockeys, stable lads and lasses and the<br />

trainers, and we became a tight-knit<br />

community. Usually on race days I’ve a lot of<br />

things to look after and people to talk to, but<br />

things slowed down a little and we got to<br />

know the horse racing community better<br />

than before. I had time to chat to people I<br />

don’t usually catch up with. It was an<br />

unexpected bonus from a difficult situation.”<br />

‘‘<br />

The racecourse is in fine<br />

fettle... customer feedback<br />

is great, and backed by the<br />

hotel and conferencing,<br />

things will go from strength<br />

to strength...<br />

‘‘<br />

As he leaves the racecourse, he believes<br />

it is in fine fettle. “We’re in a good place.<br />

The raceday offer is as popular as ever.<br />

We’ve just had a big day last Saturday and<br />

we’ve had great feedback. We ran a special<br />

offer to attract people in and we had a lot<br />

of first-time racegoers with us, and it looks<br />

like they had a great time. Backed by the<br />

hotel and the conferencing arm, things here<br />

will go from strength to strength.”<br />

The only clouds on the horizon are ones<br />

familiar to every business leader. “The red<br />

tape around running the course can be<br />

maddening. The problem we face is the<br />

Government applies a one-size-fits-all<br />

philosophy to health and safety, so the rules<br />

governing a crowd at, say, Wembley Stadium<br />

are the same as here. It is sometimes<br />

disproportionate to the risks involved.”<br />

He’s also concerned above rising prices.<br />

“The cost of eating and drinking out are<br />

rising at a worrying rate and it is getting to<br />

the point where the prices asked will stop<br />

people from going out. We’ve all seen the<br />

pub and restaurant closures on our high<br />

streets; we have to be careful that we don’t<br />

push the entertainment sector over the<br />

edge, as that would be a big loss to our<br />

communities.”<br />

But that apart, he has the challenge of<br />

retirement ahead of him. “I’m looking<br />

forward to getting out on my mountain<br />

bike, and I’ve got nine dogs to look after so<br />

I’ll be kept busy.<br />

“I’m also really looking forward to my<br />

new role with ARC: as I said before, all the<br />

fun and camaraderie, but a lot less fiscal<br />

responsibility. Marvellous.”<br />

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