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The victor of that campaign? The

fighter beat the writer, as the cultural

historian Neal Gabler puts it. (John

Quincy Adams, incidentally, is considered

by political psychologists to be

one of the few introverts in presidential

history.)

But the rise of the Culture of Personality

intensified such biases, and applied

them not only to political and religious

leaders, but also to regular

people. And though soap manufacturers

may have profited from the new emphasis

on charm and charisma, not

everyone was pleased with this development.

“Respect for individual human

personality has with us reached its lowest

point,” observed one intellectual in

1921, “and it is delightfully ironical

that no nation is so constantly talking

about personality as we are. We actually

have schools for ‘self-expression’

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