quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

The scientist’s job was not only to do
the research but also to help sell it, and
that required a hail-fellow-well-met demeanor.
At IBM, a corporation that embodied
the ideal of the company man,
the sales force gathered each morning
to belt out the company anthem, “Ever
Onward,” and to harmonize on the
“Selling IBM” song, set to the tune of
“Singin’ in the Rain.” “Selling IBM,” it
began, “we’re selling IBM. What a glorious
feeling, the world is our friend.”
The ditty built to a stirring close:
“We’re always in trim, we work with a
vim. We’re selling, just selling, IBM.”
Then they went off to pay their sales
calls, proving that the admissions
people at Harvard and Yale were probably
right: only a certain type of fellow
could possibly have been interested in
kicking off his mornings this way.
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