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60. Michael Lewis: Michael Lewis, The Big

Short: Inside the Doomsday Machine (New

York: W. W. Norton, 2010).

61. Warren Buffett: Warren Buffett’s story, as

related in this chapter, comes from an excellent

biography: Alice Schroeder, The

Snowball: Warren Buffett and the Business of

Life (New York: Bantam Books, 2008).

62. “inner scorecard”: Some psychologists

would relate Warren Buffett’s self-direction

not necessarily to introversion but to a different

phenomenon called “internal locus of

control.”

CHAPTER 8: SOFT POWER

1. Mike Wei: The interviews with Mike Wei

and others from Cupertino, related

throughout this chapter, were conducted

with the author at various stages between

2006 and 2010.

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