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of Independent Authors,” Creativity Research

Journal 17, no. 1 (2005): 1–8.

52. usually believe that their group performed

much better: Keith Sawyer, Group

Genius: The Creative Power of Collaboration

(New York: Basic Books, 2007), 66.

53. the fear of public humiliation: Susan K.

Opt and Donald A. Loffredo, “Rethinking

Communication Apprehension: A Myers-

Briggs Perspective,” Journal of Psychology

134, no. 5 (2000): 556–70.

54. two NCAA basketball teams: James C.

Moore and Jody A. Brylinsky, “Spectator

Effect on Team Performance in College Basketball,”

Journal of Sport Behavior 16, no. 2

(1993): 77.

55. behavioral economist Dan Ariely: Dan

Ariely, “What’s the Value of a Big Bonus?”

New York Times, November 19, 2008.

56. Gregory Berns: The Solomon Asch and

Gregory Berns experiments are described in

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