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a Big Advantage When Companies Compete

for Talent,” Boston Globe, March 1, 2005.

43. For ten years, beginning in 2000: TEDx

Midwest Talk, October 15, 2010. Also, e-

mail to the author, November 5, 2010.

44. Kafka, for example: Anthony Storr,

Solitude: A Return to the Self (New York:

Free Press, 2005), 103.

45. considerably more cheerful Theodor

Geisel: Judith Morgan and Neil Morgan,

Dr. Seuss and Mr. Geisel: A Biography (New

York: DaCapo, 1996).

46. legendary advertising man Alex Osborn:

Alex Osborn, Your Creative Power (W. Lafayette,

IN: Purdue University Press, 1948).

47. group brainstorming doesn’t actually

work: Marvin D. Dunnette et al., “The Effect

of Group Participation on Brainstorming

Effectiveness for Two Industrial

Samples,” Journal of Applied Psychology 47,

no. 1 (1963): 30–37.

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