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38. people learn better after a quiet stroll:

Marc G. Berman et al., “The Cognitive

Benefits of Interacting with Nature,” Psychological

Science 19, no. 12 (2008):

1207–12. See also Stephen Kaplan and

Marc Berman, “Directed Attention as a

Common Resource for Executive Functioning

and Self-Regulation,” Perspectives on

Psychological Science 5, no. 1 (2010): 43–57.

39. Another study, of 38,000 knowledge

workers: Davis et al., “The Physical Environment

of the Office.”

40. Even multitasking … a myth: John Medina,

Brain Rules (Seattle, WA: Pear Press,

2008), 87.

41. Backbone Entertainment: Mike Mika, interview

with the author, July 12, 2006.

42. Reebok International: Kimberly Blanton,

“Design It Yourself: Pleasing Offices Laid

Out by the Workers Who Use Them Can Be

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