quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

showed a crestfallen young woman,
home alone after a disappointing evening
out. She had “longed to be successful,
gay, triumphant,” the text sympathized.
But without the help of the right
soap, the woman was a social failure.
Ten years later, Lux laundry detergent
ran a print ad featuring a plaintive
letter written to Dorothy Dix, the Dear
Abby of her day. “Dear Miss Dix,” read
the letter, “How can I make myself
more popular? I am fairly pretty and
not a dumbbell, but I am so timid and
self-conscious with people. I’m always
sure they’re not going to like me.…
—Joan G.”
Miss Dix’s answer came back clear
and firm. If only Joan would use Lux
detergent on her lingerie, curtains, and
sofa cushions, she would soon gain a
“deep, sure, inner conviction of being
charming.”
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