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story about a picture. It’s likely that extroverts

would do better in high-arousal settings

like these. It’s also possible, as the

psychologist Uwe Wolfradt suggests, that

the relationship between introversion and

creativity is “discernable at a higher level

of creativity only.” (Uwe Wolfradt, “Individual

Differences in Creativity: Personality,

Story Writing, and Hobbies,” European

Journal of Personality 15, no. 4, [July/

August 2001]: 297–310.)

5. Hans Eysenck: Hans J. Eysenck, Genius:

The Natural History of Creativity (New York:

Cambridge University Press, 1995).

6. “Innovation—the heart of the knowledge

economy”: Malcolm Gladwell, “Why Your

Bosses Want to Turn Your New Office into

Greenwich Village,” The New Yorker,

December 11, 2000.

7. “None of us is as smart as all of us”: Warren

Bennis, Organizing Genius: The Secrets of

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