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SIZING YOU UP RIGHT NOW,” advised the

Williams Shaving Cream company.

Madison Avenue spoke directly to the

anxieties of male salesmen and middle

managers. In one ad for Dr. West’s

toothbrushes, a prosperous-looking fellow

sat behind a desk, his arm cocked

confidently behind his hip, asking

whether you’ve “EVER TRIED SELLING

YOURSELF TO YOU? A FAVORABLE FIRST

IMPRESSION IS THE GREATEST SINGLE FACTOR IN

BUSINESS OR SOCIAL SUCCESS.” The Williams

Shaving Cream ad featured a slickhaired,

mustachioed man urging readers

to “LET YOUR FACE REFLECT CONFIDENCE,

NOT WORRY! IT’S THE ‘LOOK’ OF YOU BY WHICH

YOU ARE JUDGED MOST OFTEN.”

Other ads reminded women that their

success in the dating game depended

not only on looks but also on personality.

In 1921 a Woodbury’s soap ad

82/929

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