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Don’t (New York: HarperCollins, 2001).

Note that some have questioned whether

the companies Collins profiled are as

“great” as he claimed. See Bruce Niendorf

and Kristine Beck, “Good to Great, or Just

Good?” Academy of Management Perspectives

22, no. 4 (2008): 13–20. See also Bruce

Resnick and Timothy Smunt, “Good to

Great to …?” Academy of Management Perspectives

22, no. 4 (2008): 6–12.

25. correlation between extroversion and

leadership: Timothy Judge et al., “Personality

and Leadership: A Qualitative and

Quantitative Review,” Journal of Applied

Psychology 87, no. 4 (2002): 765–80. See

also David Brooks, “In Praise of Dullness,”

New York Times, May 18, 2009, citing

Steven Kaplan et al., “Which CEO Characteristics

and Abilities Matter?” National Bureau

of Economic Research Working Paper No.

14195, July 2008, a study finding that CEO

success is more strongly related to

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