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CHAPTER 2: THE MYTH OF CHARISMATIC

LEADERSHIP

1. President Clinton … 50 million other

people: These names and statistics are according

to Tony Robbins’s website and other

promotional materials as of December

19, 2009.

2. some $11 billion a year: Melanie Lindner,

“What People Are Still Willing to Pay For,”

Forbes, January 15, 2009. The $11 billion

figure is for 2008 and is, according to Marketdata

Enterprises, a research firm. This

amount was forecast to grow by 6.2 percent

annually through 2012.

3. chairman of seven privately held companies:

This figure is according to Robbins’s

website.

4. “hyperthymic” temperament: Hagop S.

Akiskal, “The Evolutionary Significance of

Affective Temperaments,” Medscape CME,

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