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800/929
and the Culture of Abundance: Kenneth Fearing,
Nathanael West, and Mass Culture in the
1930s (Cambridge, UK: Cambridge
University Press, 1995), 188. See also
Marchand, Advertising the American Dream,
210.
25.–both genders displayed some reserve
… sometimes called “frigid”: Patricia
26 A. McDaniel, Shrinking Violets and
Caspar Milquetoasts: Shyness, Power, and Intimacy
in the United States, 1950–1995 (New
York: New York University Press, 2003),
33–43.
26. In the 1920s an influential psychologist
… “Our current civilization … seems
to place a premium upon the aggressive
person”: Nicholson, “Gordon Allport, Character,
and the Culture of Personality,
1897–1937,” 52–68. See also Gordon Allport,
“A Test for Ascendance-Submission,”
Journal of Abnormal & Social Psychology 23
(1928): 118–36. Allport, often referred to