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Manners

Integrity

But the new guides celebrated qualities

that were—no matter how easy Dale

Carnegie made it sound—trickier to acquire.

Either you embodied these qualities

or you didn’t:

Magnetic

Fascinating

Stunning

Attractive

Glowing

Dominant

Forceful

Energetic

It was no coincidence that in the

1920s and the 1930s, Americans became

obsessed with movie stars. Who

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