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18. “EATON’S HIGHLAND LINEN”: Marchand,

Advertising the American Dream, 11.

19. “ALL AROUND YOU PEOPLE ARE JUDGING

YOU SILENTLY”: Jennifer Scanlon, Inarticulate

Longings: The Ladies’ Home Journal,

Gender, and the Promises of Consumer Culture

(Routledge, 1995), 209.

20. “CRITICAL EYES ARE SIZING YOU UP RIGHT

NOW”: Marchand, Advertising the American

Dream, 213.

21. “EVER TRIED SELLING YOURSELF TO YOU?”:

Marchand, 209.

22. “LET YOUR FACE REFLECT CONFIDENCE,

NOT WORRY!”: Marchand, Advertising the

American Dream, 213.

23. “longed to be successful, gay, triumphant”:

This ad ran in Cosmopolitan,

August 1921: 24.

24. “How can I make myself more popular?”:

Rita Barnard, The Great Depression

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