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Dorothy Carnegie from Public Speaking and

Influencing Men in Business, by Dale

Carnegie).

4. a Culture of Character to a Culture of

Personality: Warren Susman, Culture as

History: The Transformation of American Society

in the Twentieth Century (Washington,

DC: Smithsonian Institution Press, 2003),

271–85. See also Ian A. M. Nicholson, “Gordon

Allport, Character, and the ‘Culture of

Personality,’ 1897–1937,” History of Psychology

1, no. 1 (1998): 52–68.

5. The word personality didn’t exist: Susman,

Culture as History, 277: The modern

idea of personality emerged in the early

twentieth century and came into its own

only in the post–World War I period. By

1930, according to the early personality

psychologist Gordon W. Allport, interest in

personality had reached “astonishing proportions.”

See also Sol Cohen, “The Mental

Hygiene Movement, the Development of

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