quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain
way to have a ready command of themanners which make people think ‘he’sa mighty likeable fellow,’ ” said a third.“That is the beginning of a reputationfor personality.” Success magazine andThe Saturday Evening Post introduceddepartments instructing readers on theart of conversation. The same author,Orison Swett Marden, who wrote Character:The Grandest Thing in the World in1899, produced another popular title in1921. It was called MasterfulPersonality.Many of these guides were writtenfor businessmen, but women were alsourged to work on a mysterious qualitycalled “fascination.” Coming of age inthe 1920s was such a competitive businesscompared to what their grandmothershad experienced, warned onebeauty guide, that they had to be visiblycharismatic: “People who pass us78/929
on the street can’t know that we’reclever and charming unless we look it.”Such advice—ostensibly meant to improvepeople’s lives—must have madeeven reasonably confident people uneasy.Susman counted the words thatappeared most frequently in thepersonality-driven advice manuals ofthe early twentieth century and comparedthem to the character guides ofthe nineteenth century. The earlierguides emphasized attributes that anyonecould work on improving, describedby words likeCitizenshipDutyWorkGolden deedsHonorReputationMorals79/929
- Page 27 and 28: 27/929Our lives are shaped as profo
- Page 29 and 30: pairings—masculinity and feminini
- Page 31 and 32: stock of their true natures. You ha
- Page 33 and 34: example, are rated as smarter, bett
- Page 35 and 36: 35/929The Cat in the HatCharlie Bro
- Page 37 and 38: off each school day by performingda
- Page 39 and 40: with me. I wish I could find that l
- Page 41 and 42: she was in the real world, she wasn
- Page 43 and 44: Everyone waited for Laura to reply,
- Page 45 and 46: At first her questions were tentati
- Page 47 and 48: so nice and so tough at the same ti
- Page 49 and 50: extroverts need to recharge when th
- Page 51 and 52: introvert would rather spend her va
- Page 53 and 54: conversation. They tend to dislike
- Page 55 and 56: from the socializing that causes th
- Page 57 and 58: 57/9292. _______ I often prefer to
- Page 59 and 60: 59/92920. _______ In classroom situ
- Page 61 and 62: actually a technical term in psycho
- Page 63 and 64: illuminating insights that are chan
- Page 65 and 66: 65/929George Orwell, Theodor Geisel
- Page 67 and 68: 1THE RISE OF THE “MIGHTYLIKEABLE
- Page 69 and 70: mesmerize an audience. This particu
- Page 71 and 72: out on the road with few possession
- Page 73 and 74: twentieth century, changing forever
- Page 75 and 76: mass immigration blew the populatio
- Page 77: featured case studies of historical
- Page 81 and 82: better than a matinee idol to model
- Page 83 and 84: showed a crestfallen young woman,ho
- Page 85 and 86: possession and a power that didn’
- Page 87 and 88: But nowhere was the need to appears
- Page 89 and 90: magazine, “if you have a big, hus
- Page 91 and 92: parents and teachers conspired to o
- Page 93 and 94: the one who’s had an 80 or 85 ave
- Page 95 and 96: The rest of the organization menwou
- Page 97 and 98: personality traits are genetically
- Page 99 and 100: The victor of that campaign? Thefig
- Page 101 and 102: new demands of self-presentation.Wh
- Page 103 and 104: senior manager at Eastman Kodak tol
- Page 105 and 106: “I wasn’t that bad, was I?”
- Page 107 and 108: learn to stage-manage our voices, g
- Page 109 and 110: 2THE MYTH OF CHARISMATICLEADERSHIPT
- Page 111 and 112: learning how to be more energetic,
- Page 113 and 114: PowerBars, bananas, and corn chips.
- Page 115 and 116: and impossibly defined cheekbones.E
- Page 117 and 118: off his expressive face, they cry o
- Page 119 and 120: “Did you hesitate or go straight
- Page 121 and 122: hands. When we’re finished, the q
- Page 123 and 124: love knowledge for its own sake, no
- Page 125 and 126: Ba-da-da-da, YES! Dum-dum-dum-DUM,
- Page 127 and 128: His intellect is impressive, too.Th
on the street can’t know that we’re
clever and charming unless we look it.”
Such advice—ostensibly meant to improve
people’s lives—must have made
even reasonably confident people uneasy.
Susman counted the words that
appeared most frequently in the
personality-driven advice manuals of
the early twentieth century and compared
them to the character guides of
the nineteenth century. The earlier
guides emphasized attributes that anyone
could work on improving, described
by words like
Citizenship
Duty
Work
Golden deeds
Honor
Reputation
Morals
79/929
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