quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

way to have a ready command of the
manners which make people think ‘he’s
a mighty likeable fellow,’ ” said a third.
“That is the beginning of a reputation
for personality.” Success magazine and
The Saturday Evening Post introduced
departments instructing readers on the
art of conversation. The same author,
Orison Swett Marden, who wrote Character:
The Grandest Thing in the World in
1899, produced another popular title in
1921. It was called Masterful
Personality.
Many of these guides were written
for businessmen, but women were also
urged to work on a mysterious quality
called “fascination.” Coming of age in
the 1920s was such a competitive business
compared to what their grandmothers
had experienced, warned one
beauty guide, that they had to be visibly
charismatic: “People who pass us
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