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twentieth century, changing forever

who we are and whom we admire, how

we act at job interviews and what we

look for in an employee, how we court

our mates and raise our children. America

had shifted from what the influential

cultural historian Warren Susman

called a Culture of Character to a Culture

of Personality—and opened up a

Pandora’s Box of personal anxieties

from which we would never quite

recover.

In the Culture of Character, the ideal

self was serious, disciplined, and honorable.

What counted was not so much

the impression one made in public as

how one behaved in private. The word

personality didn’t exist in English until

the eighteenth century, and the idea of

“having a good personality” was not

widespread until the twentieth.

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