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young man. In 1913 he publishes his

first book, Public Speaking and Influencing

Men in Business. “In the days when

pianos and bathrooms were luxuries,”

Carnegie writes, “men regarded ability

in speaking as a peculiar gift, needed

only by the lawyer, clergyman, or

statesman. Today we have come to

realize that it is the indispensable

weapon of those who would forge

ahead in the keen competition of

business.”

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Carnegie’s metamorphosis from farmboy

to salesman to public-speaking icon

is also the story of the rise of the Extrovert

Ideal. Carnegie’s journey reflected

a cultural evolution that reached a tipping

point around the turn of the

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