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to the point where I could walk into

someone’s house and instead of trying

to sell them some knives, I’d ask a hundred

questions in a row. I could manage

the entire conversation just by asking

the right questions.” Today, in his

coaching business, Jon does the same

thing. “I try to tune in to the radio station

of the person I’m working with. I

pay attention to the energy they exude.

It’s easy for me to do that because I’m

in my head a lot, anyways.”

But doesn’t salesmanship require the

ability to get excited, to pump people

up? Not according to Jon. “A lot of

people believe that selling requires being

a fast talker, or knowing how to use

charisma to persuade. Those things do

require an extroverted way of communicating.

But in sales there’s a truism

that ‘we have two ears and one mouth

and we should use them

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