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often seem to disdain the superficial—may

be only too happy to be

tugged along to a more lighthearted

place; and introverts, who sometimes

feel as if their propensity for problem

talk makes them a drag, should know

that they make it safe for others to get

serious.

Thorne’s research also helps us to understand

Jon Berghoff’s astonishing

success at sales. He has turned his affinity

for serious conversation, and for adopting

an advisory role rather than a

persuasive one, into a kind of therapy

for his prospects. “I discovered early on

that people don’t buy from me because

they understand what I’m selling,” explains

Jon. “They buy because they feel

understood.”

Jon also benefits from his natural

tendency to ask a lot of questions and

to listen closely to the answers. “I got

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