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socially. It doesn’t show us how they

can shine.

Consider the case of an unassuminglooking

fellow named Jon Berghoff. Jon

is a stereotypical introvert, right down

to his physical appearance: lean, wiry

body; sharply etched nose and

cheekbones; thoughtful expression on

his bespectacled face. He’s not much of

a talker, but what he says is carefully

considered, especially when he’s in a

group: “If I’m in a room with ten

people and I have a choice between

talking and not talking,” he says, “I’m

the one not talking. When people ask,

‘Why aren’t you saying anything?’ I’m

the guy they’re saying it to.”

Jon is also a standout salesman, and

has been ever since he was a teenager.

In the summer of 1999, when he was

still a junior in high school, he started

working as an entry-level distributor,

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