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manager, while 71 percent accepted the

deal from the smiling caterer. But the

Israelis were just as likely to accept the

deal from either manager. In other

words, for the Asian negotiators, style

counted as well as substance, while the

Israelis were more focused on the information

being conveyed. They were

unmoved by a display of either sympathetic

or hostile emotions.

The explanation for this stark difference

has to do with how the two cultures

define respect. As we saw in

chapter 8, many Asian people show esteem

by minimizing conflict. But Israelis,

say the researchers, “are not likely to

view [disagreement] as a sign of disrespect,

but as a signal that the opposing

party is concerned and is passionately

engaged in the task.”

We might say the same of Greg and

Emily. When Emily lowers her voice

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