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universal law: you will attract people

who want to share your cause. Soft

power is quiet persistence. The people

I’m thinking of are very persistent in

their day-to-day, person-to-person interactions.

Eventually they build up a

team.” Soft power, said Ni, was wielded

by people we’ve admired throughout

history: Mother Teresa, the Buddha,

Gandhi.

I was struck when Ni mentioned

Gandhi. I had asked almost all the Cupertino

high school students I met to

name a leader they admired, and many

had named Gandhi. What was it about

him that inspired them so?

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Gandhi was, according to his autobiography,

a constitutionally shy and quiet

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