quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

Aggressive power beats you up; soft
power wins you over.”
I asked the professor for real-life examples
of soft power, and his eyes
shone as he told me of clients whose
strength lay in their ideas and heart.
Many of these people were organizers
of employee groups—women’s groups,
diversity groups—who had managed to
rally people to their cause through conviction
rather than dynamism. He also
talked about groups like Mothers
Against Drunk Driving—clusters of
people who change lives through the
power not of their charisma but of their
caring. Their communication skills are
sufficient to convey their message, but
their real strength comes from
substance.
“In the long run,” said Ni, “if the idea
is good, people shift. If the cause is just
and you put heart into it, it’s almost a
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