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and he told me how shy he’d been

when he first came to the United

States—how he put himself in situations,

like summer camp and business

school, where he could practice acting

extroverted until it came more naturally.

These days he has a successful

consulting practice, with clients that include

Yahoo!, Visa, and Microsoft,

teaching some of the same skills he

labored to acquire himself.

But when we began talking about

Asian concepts of “soft power”—what

Ni calls leadership “by water rather

than by fire”—I started to see a side of

him that was less impressed by Western

styles of communication. “In Asian cultures,”

Ni said, “there’s often a subtle

way to get what you want. It’s not always

aggressive, but it can be very determined

and very skillful. In the end,

much is achieved because of it.

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