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son Jesus is kind and tender, but also a

charismatic, crowd-pleasing man of influence

(Jesus Christ Superstar).

It makes sense, then, that Westerners

value boldness and verbal skill, traits

that promote individuality, while Asians

prize quiet, humility, and sensitivity,

which foster group cohesion. If you

live in a collective, then things will go a

lot more smoothly if you behave with

restraint, even submission.

This preference was vividly demonstrated

in a recent fMRI study in which

researchers showed seventeen Americans

and seventeen Japanese pictures of

men in dominance poses (arms crossed,

muscles bulging, legs planted squarely

on the ground) and subordinate positions

(shoulders bent, hands interlocked

protectively over groin, legs squeezed

together tight). They found that the

dominant pictures activated pleasure

538/929

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