quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

Ledley and Mai understood the value
of their constitutional diffidence, but
others were so spooked by it that they
gave up the chance to invest money
with the two—in effect, sacrificing millions
of dollars to their prejudice
against FUD. “What’s amazing with
Charlie Ledley,” says Boykin Curry,
who knows him well, “is that here you
had a brilliant investor who was exceedingly
conservative. If you were
concerned about risk, there was no one
better to go to. But he was terrible at
raising capital because he seemed so
tentative about everything. Potential
clients would walk out of Charlie’s office
scared to give him money because
they thought he lacked conviction.
Meanwhile, they poured money into
funds run by managers who exuded
confidence and certainty. Of course,
when the economy turned, the
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