quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

failure of many banks during the Great
Recession of 2008.
At about the same time I evaluated
that portfolio of loans, I heard a story
circulating on Wall Street about a competition
among investment banks for a
prestigious piece of business. Each of
the major banks sent a squad of their
top employees to pitch the client. Each
team deployed the usual tools: spread
sheets, “pitch books,” and PowerPoint
presentations. But the winning team added
its own piece of theatrics: they ran
into the room wearing matching baseball
caps and T-shirts emblazoned with
the letters FUD, an acronym for Fear,
Uncertainty, and Doubt. In this case FUD
had been crossed out with an emphatic
red X; FUD was an unholy trinity. That
team, the vanquishers of FUD, won the
contest.
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