quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain
representing a bank considering buyinga portfolio of subprime mortgage loansmade by other lenders. My job was toperform due diligence—to review thedocumentation to see whether the loanshad been made with the proper paperwork.Had the borrowers been notifiedof the interest rates they were slated topay? That the rates would go up overtime?The papers turned out to be chockfullof irregularities. If I’d been in thebankers’ shoes, this would have mademe nervous, very nervous. But whenour legal team summarized the risks ina caution-filled conference call, thebankers seemed utterly untroubled.They saw the potential profits of buyingthose loans at a discount, and theywanted to go ahead with the deal. Yetit was just this kind of risk-reward miscalculationthat contributed to the470/929
failure of many banks during the GreatRecession of 2008.At about the same time I evaluatedthat portfolio of loans, I heard a storycirculating on Wall Street about a competitionamong investment banks for aprestigious piece of business. Each ofthe major banks sent a squad of theirtop employees to pitch the client. Eachteam deployed the usual tools: spreadsheets, “pitch books,” and PowerPointpresentations. But the winning team addedits own piece of theatrics: they raninto the room wearing matching baseballcaps and T-shirts emblazoned withthe letters FUD, an acronym for Fear,Uncertainty, and Doubt. In this case FUDhad been crossed out with an emphaticred X; FUD was an unholy trinity. Thatteam, the vanquishers of FUD, won thecontest.471/929
- Page 419 and 420: In other words, you want to makesur
- Page 421 and 422: [other type] is to be first, withou
- Page 423 and 424: while the other 80 percent are “f
- Page 425 and 426: by those farther up the food chain
- Page 427 and 428: The interesting thing is that these
- Page 429 and 430: traumatic injuries. Extroverts enjo
- Page 431 and 432: Roosevelts as surely as grazing her
- Page 433 and 434: female tit birds—it might seem th
- Page 435 and 436: suitcase through a midnight airport
- Page 437 and 438: tirelessly promote the movie. He vi
- Page 439 and 440: The atmosphere is startling simplyb
- Page 441 and 442: beginning of conversations but at t
- Page 443 and 444: putting myself to sleep. I wonder i
- Page 445 and 446: guns strapped to their chests until
- Page 447 and 448: 7WHY DID WALL STREET CRASH ANDWARRE
- Page 449 and 450: “Hi, Janice!” said the caller t
- Page 451 and 452: same thing happened: the bailout st
- Page 453 and 454: But sometimes we’re too sensitive
- Page 455 and 456: after the deal was struck, a headli
- Page 457 and 458: high reactivity and introversion. N
- Page 459 and 460: reward-seeking cravings of the oldb
- Page 461 and 462: potential goodies; fMRI experiments
- Page 463 and 464: medial orbitofrontal cortex, a key
- Page 465 and 466: professor Richard Howard told me,po
- Page 467 and 468: make group decisions, extroverts wo
- Page 469: the choice of a small reward immedi
- Page 473 and 474: promotion. They lost their hold on
- Page 475 and 476: stripped him of his power to review
- Page 477 and 478: How did Janice Dorn’s client, Ala
- Page 479 and 480: button and find they’ve lost a po
- Page 481 and 482: and focused on a goal, their vigila
- Page 483 and 484: of critical thinking widely used by
- Page 485 and 486: imagining things, recalling events
- Page 487 and 488: personality traits of effective cal
- Page 489 and 490: we need to find a balance between a
- Page 491 and 492: And when it comes time to invest, o
- Page 493 and 494: avoiding others that seem to causep
- Page 495 and 496: 495/9295. I have very few fears com
- Page 497 and 498: extrovert, many of the flow experie
- Page 499 and 500: you care about, you probably find t
- Page 501 and 502: inappropriate risks, like the forme
- Page 503 and 504: wrote in a letter to investors. Kla
- Page 505 and 506: off handsomely if dramatic but unex
- Page 507 and 508: confident group lost half their cli
- Page 509 and 510: newspaper moguls, Hollywood celebri
- Page 511 and 512: charmingly self-deprecating story
- Page 513 and 514: will never be finished. That’s on
- Page 515 and 516: 8SOFT POWERAsian-Americans and the
- Page 517 and 518: computer programming, and my job is
- Page 519 and 520: Dream. Many first- and second-gener
representing a bank considering buying
a portfolio of subprime mortgage loans
made by other lenders. My job was to
perform due diligence—to review the
documentation to see whether the loans
had been made with the proper paperwork.
Had the borrowers been notified
of the interest rates they were slated to
pay? That the rates would go up over
time?
The papers turned out to be chockfull
of irregularities. If I’d been in the
bankers’ shoes, this would have made
me nervous, very nervous. But when
our legal team summarized the risks in
a caution-filled conference call, the
bankers seemed utterly untroubled.
They saw the potential profits of buying
those loans at a discount, and they
wanted to go ahead with the deal. Yet
it was just this kind of risk-reward miscalculation
that contributed to the
470/929