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and play hard. It gives us the courage

to take chances. Buzz also gets us to do

things that would otherwise seem too

difficult, like giving speeches. Imagine

you work hard to prepare a talk on a

subject you care about. You get your

message across, and when you finish

the audience rises to its feet, its clapping

sustained and sincere. One person

might leave the room feeling, “I’m glad

I got my message across, but I’m also

happy it’s over; now I can get back to

the rest of my life.” Another person,

more sensitive to buzz, might walk

away feeling, “What a trip! Did you

hear that applause? Did you see the expression

on their faces when I made

that life-changing point? This is great!”

But buzz also has considerable downsides.

“Everyone assumes that it’s good

to accentuate positive emotions, but

that isn’t correct,” the psychology

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