quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

17.03.2023 Views

Don’t do that, because it’s dangerous,makes no sense, and is not in your bestinterests, or those of your family, or ofsociety.”So where was Alan’s neocortex whenhe was chasing stock market gains?The old brain and the new brain dowork together, but not always efficiently.Sometimes they’re actually inconflict, and then our decisions are afunction of which one is sending outstronger signals. So when Alan’s oldbrain sent its breathless messages up tohis new brain, it probably responded asa neocortex should: it told his old brainto slow down. It said, Watch out! But itlost the ensuing tug-of-war.We all have old brains, of course. Butjust as the amygdala of a high-reactiveperson is more sensitive than averageto novelty, so do extroverts seem to bemore susceptible than introverts to the458/929

reward-seeking cravings of the oldbrain. In fact, some scientists are startingto explore the idea that rewardsensitivityis not only an interesting featureof extroversion; it is what makes anextrovert an extrovert. Extroverts, inother words, are characterized by theirtendency to seek rewards, from top dogstatus to sexual highs to cold cash.They’ve been found to have greatereconomic, political, and hedonistic ambitionsthan introverts; even their sociabilityis a function of reward-sensitivity,according to this view—extrovertssocialize because human connection isinherently gratifying.What underlies all this reward-seeking?The key seems to be positive emotion.Extroverts tend to experiencemore pleasure and excitement than introvertsdo—emotions that are activated,explains the psychologist Daniel459/929

reward-seeking cravings of the old

brain. In fact, some scientists are starting

to explore the idea that rewardsensitivity

is not only an interesting feature

of extroversion; it is what makes an

extrovert an extrovert. Extroverts, in

other words, are characterized by their

tendency to seek rewards, from top dog

status to sexual highs to cold cash.

They’ve been found to have greater

economic, political, and hedonistic ambitions

than introverts; even their sociability

is a function of reward-sensitivity,

according to this view—extroverts

socialize because human connection is

inherently gratifying.

What underlies all this reward-seeking?

The key seems to be positive emotion.

Extroverts tend to experience

more pleasure and excitement than introverts

do—emotions that are activated,

explains the psychologist Daniel

459/929

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