quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

17.03.2023 Views

companies in garages to have any personalitythey please, but they are theexceptions, not the rule, and our toleranceextends mainly to those who getfabulously wealthy or hold the promiseof doing so.Introversion—along with its cousinssensitivity, seriousness, and shyness—isnow a second-class personality trait,somewhere between a disappointmentand a pathology. Introverts living underthe Extrovert Ideal are like women in aman’s world, discounted because of atrait that goes to the core of who theyare. Extroversion is an enormously appealingpersonality style, but we’veturned it into an oppressive standard towhich most of us feel we must conform.The Extrovert Ideal has been documentedin many studies, though this researchhas never been grouped under asingle name. Talkative people, for32/929

example, are rated as smarter, betterlooking,more interesting, and more desirableas friends. Velocity of speechcounts as well as volume: we rank fasttalkers as more competent and likablethan slow ones. The same dynamics applyin groups, where research showsthat the voluble are considered smarterthan the reticent—even though there’szero correlation between the gift of gaband good ideas. Even the word introvertis stigmatized—one informal study, bypsychologist Laurie Helgoe, found thatintroverts described their own physicalappearance in vivid language (“greenblueeyes,” “exotic,” “highcheekbones”), but when asked to describegeneric introverts they drew abland and distasteful picture(“ungainly,” “neutral colors,” “skinproblems”).33/929

example, are rated as smarter, betterlooking,

more interesting, and more desirable

as friends. Velocity of speech

counts as well as volume: we rank fast

talkers as more competent and likable

than slow ones. The same dynamics apply

in groups, where research shows

that the voluble are considered smarter

than the reticent—even though there’s

zero correlation between the gift of gab

and good ideas. Even the word introvert

is stigmatized—one informal study, by

psychologist Laurie Helgoe, found that

introverts described their own physical

appearance in vivid language (“greenblue

eyes,” “exotic,” “high

cheekbones”), but when asked to describe

generic introverts they drew a

bland and distasteful picture

(“ungainly,” “neutral colors,” “skin

problems”).

33/929

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