17.03.2023 Views

quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

that they had arrived serendipitously at

the same correct answer.” They were

utterly blind, in other words, to how

much their peers had influenced them.

What does this have to do with social

fear? Well, remember that the volunteers

in the Asch and Berns studies

didn’t always conform. Sometimes they

picked the right answer despite their

peers’ influence. And Berns and his

team found something very interesting

about these moments. They were linked

to heightened activation in the amygdala,

a small organ in the brain associated

with upsetting emotions such as

the fear of rejection.

Berns refers to this as “the pain of independence,”

and it has serious implications.

Many of our most important

civic institutions, from elections to jury

trials to the very idea of majority rule,

depend on dissenting voices. But when

275/929

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!