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conform. What was going on in the

minds of the kowtowers? Had their perception

of the lines’ lengths been altered

by peer pressure, or did they knowingly

give wrong answers for fear of being

the odd one out? For decades, psychologists

puzzled over this question.

Today, with the help of brain-scanning

technology, we may be getting

closer to the answer. In 2005 an Emory

University neuroscientist named

Gregory Berns decided to conduct an

updated version of Asch’s experiments.

Berns and his team recruited thirty-two

volunteers, men and women between

the ages of nineteen and forty-one. The

volunteers played a game in which

each group member was shown two

different three-dimensional objects on a

computer screen and asked to decide

whether the first object could be rotated

to match the second. The

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