quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

showed them a picture of three lines of
varying lengths and asked questions
about how the lines compared with one
another: which was longer, which one
matched the length of a fourth line, and
so on. His questions were so simple that
95 percent of students answered every
question correctly.
But when Asch planted actors in the
groups, and the actors confidently volunteered
the same incorrect answer,
the number of students who gave all
correct answers plunged to 25 percent.
That is, a staggering 75 percent of the
participants went along with the
group’s wrong answer to at least one
question.
The Asch experiments demonstrated
the power of conformity at exactly the
time that Osborn was trying to release
us from its chains. What they didn’t tell
us was why we were so prone to
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