quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

participants would do better in public
because they’d be more motivated. But
they performed worse. An audience
may be rousing, but it’s also stressful.
The problem with evaluation apprehension
is that there’s not much we can
do about it. You’d think you could
overcome it with will or training or a
set of group process rules like Alex Osborn’s.
But recent research in neuroscience
suggests that the fear of judgment
runs much deeper and has more
far-reaching implications than we ever
imagined.
Between 1951 and 1956, just as Osborn
was promoting the power of group
brainstorming, a psychologist named
Solomon Asch conducted a series of
now-famous experiments on the
dangers of group influence. Asch
gathered student volunteers into groups
and had them take a vision test. He
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