quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

brainstormed one and the same problem
and produced over 800 ideas.”
Osborn’s theory had great impact,
and company leaders took up brainstorming
with enthusiasm. To this day,
it’s common for anyone who spends
time in corporate America to find himself
occasionally cooped up with colleagues
in a room full of whiteboards,
markers, and a preternaturally peppy
facilitator encouraging everyone to
free-associate.
There’s only one problem with Osborn’s
breakthrough idea: group brainstorming
doesn’t actually work. One of
the first studies to demonstrate this was
conducted in 1963. Marvin Dunnette, a
psychology professor at the University
of Minnesota, gathered forty-eight research
scientists and forty-eight advertising
executives, all of them male employees
of Minnesota Mining and
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