quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

importance. You must give it the time
and energy and thoroughness it
deserves.”
And so Mr. Osborn did. He wrote several
books during the 1940s and 1950s,
in fact, each tackling a problem that
had vexed him in his capacity as head
of BBDO: his employees were not creative
enough. They had good ideas, Osborn
believed, but were loath to share
them for fear of their colleagues’
judgment.
For Osborn, the solution was not to
have his employees work alone, but
rather to remove the threat of criticism
from group work. He invented the
concept of brainstorming, a process in
which group members generate ideas in
a nonjudgmental atmosphere. Brainstorming
had four rules:
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