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If personal space is vital to creativity,

so is freedom from “peer pressure.”

Consider the story of the legendary advertising

man Alex Osborn. Today Osborn’s

name rings few bells, but during

the first half of the twentieth century

he was the kind of larger-than-life

renaissance man who mesmerized his

contemporaries. Osborn was a founding

partner of the advertising agency Batten,

Barton, Durstine, and Osborn

(BBDO), but it was as an author that he

really made his mark, beginning with

the day in 1938 that a magazine editor

invited him to lunch and asked what

his hobby was.

“Imagination,” replied Osborn.

“Mr. Osborn,” said the editor, “you

must do a book on that. It’s a job that

has been waiting to be done all these

years. There is no subject of greater

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