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hundreds of people (mostly designers,

programmers, and writers) where they

liked to work when they needed to get

something done. He found that they

went anywhere but their offices, which

were too noisy and full of interruptions.

That’s why, of Fried’s sixteen employees,

only eight live in Chicago, where

37signals is based, and even they are

not required to show up for work, even

for meetings. Especially not for meetings,

which Fried views as “toxic.”

Fried is not anti-collaboration—37signals’

home page touts its products’ ability

to make collaboration productive

and pleasant. But he prefers passive

forms of collaboration like e-mail, instant

messaging, and online chat tools.

His advice for other employers?

“Cancel your next meeting,” he advises.

“Don’t reschedule it. Erase it from

memory.” He also suggests “No-Talk

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