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3

WHEN COLLABORATION KILLS

CREATIVITY

The Rise of the New Groupthink and the

Power of Working Alone

I am a horse for a single harness, not cut

out for tandem or teamwork … for well I

know that in order to attain any definite

goal, it is imperative that one person do

the thinking and the commanding.

—ALBERT EINSTEIN

March 5, 1975. A cold and drizzly

evening in Menlo Park, California.

Thirty unprepossessing-looking engineers

gather in the garage of an unemployed

colleague named Gordon

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