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virtue. Righteous behavior is not so

much the good we do behind closed

doors when no one is there to praise us;

it is what we “put out into the world.”

Just as Tony Robbins’s aggressive upselling

is OK with his fans because

spreading helpful ideas is part of being

a good person, and just as HBS expects

its students to be talkers because this is

seen as a prerequisite of leadership, so

have many evangelicals come to associate

godliness with sociability.

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