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Here’s one answer: social media has

made new forms of leadership possible

for scores of people who don’t fit the

Harvard Business School mold.

On August 10, 2008, Guy Kawasaki,

the best-selling author, speaker, serial

entrepreneur, and Silicon Valley legend,

tweeted, “You may find this hard

to believe, but I am an introvert. I have

a ‘role’ to play, but I fundamentally am

a loner.” Kawasaki’s tweet set the world

of social media buzzing. “At the time,”

wrote one blogger, “Guy’s avatar featured

him wearing a pink boa from a

large party he threw at his house. Guy

Kawasaki an introvert? Does not

compute.”

On August 15, 2008, Pete Cashmore,

the founder of Mashable, the online

guide to social media, weighed in.

“Wouldn’t it be a great irony,” he

asked, “if the leading proponents of the

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