quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

the company’s core business of coated
paper and invest instead in the
consumer-paper-products industry,
which he believed had better economics
and a brighter future. Everyone said
this was a huge mistake, and Wall
Street downgraded Kimberly-Clark’s
stock. But Smith, unmoved by the
crowd, did what he thought was right.
As a result, the company grew stronger
and soon outpaced its rivals. Asked
later about his strategy, Smith replied
that he never stopped trying to become
qualified for the job.
Collins hadn’t set out to make a point
about quiet leadership. When he started
his research, all he wanted to know was
what characteristics made a company
outperform its competition. He selected
eleven standout companies to research
in depth. Initially he ignored the question
of leadership altogether, because
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