17.03.2023 Views

quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

president of Rite-Solutions, and Jim Lavoie,

CEO of the company, created this

system as a reaction to problems they’d

experienced elsewhere. “In my old company,”

Lavoie told Berns, “if you had a

great idea, we would tell you, ‘OK,

we’ll make an appointment for you to

address the murder board’ ”—a group

of people charged with vetting new

ideas. Marino described what happened

next:

Some technical guy comes in with a

good idea. Of course questions are

asked of that person that they don’t

know. Like, “How big’s the market?

What’s your marketing approach?

What’s your business plan for this?

What’s the product going to cost?”

It’s embarrassing. Most people can’t

answer those kinds of questions. The

people who made it through these

163/929

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!