quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

worry that there are people who are
put in positions of authority because
they’re good talkers, but they don’t
have good ideas,” he said. “It’s so easy
to confuse schmoozing ability with talent.
Someone seems like a good
presenter, easy to get along with, and
those traits are rewarded. Well, why is
that? They’re valuable traits, but we
put too much of a premium on presenting
and not enough on substance and
critical thinking.”
In his book Iconoclast, the neuroeconomist
Gregory Berns explores what
happens when companies rely too heavily
on presentation skills to weed out
good ideas from nonstarters. He describes
a software company called Rite-
Solutions that successfully asks employees
to share ideas through an online
“idea market,” as a way of focusing on
substance rather than style. Joe Marino,
162/929