quiet-the-power-of-introverts-in-a-world-that-cant-stop-talking-susan-cain

Other ads explicitly sell their
products as extroversion-enhancers. In
2000, Amtrak encouraged travelers to
“DEPART FROM YOUR INHIBITIONS.” Nike became
a prominent brand partly on the
strength of its “Just Do It” campaign.
And in 1999 and 2000, a series of ads
for the psychotropic drug Paxil promised
to cure the extreme shyness known
as “social anxiety disorder” by offering
Cinderella stories of personality transformation.
One Paxil ad showed a welldressed
executive shaking hands over a
business deal. “I can taste success,”
read the caption. Another showed what
happens without the drug: a businessman
alone in his office, his forehead
resting dejectedly on a clenched fist. “I
should have joined in more often,” it
read.
152/929